Courtney Harrison•

Product marketing · Portfolio strategy · Go to market strategy

I connect the dots
others see as separate.

I turn disconnected products into a portfolio story people can understand. Then I build the campaigns, nurture paths, and sales enablement that move them from awareness to action.

Explore four stories ↘View resume ↗
Courtney Harrison
4×higher engagement with calls to action
52%increase in lead generation
89%event attendance rate
$23Msales pipeline generated

Four selected stories

My best work creates
connection and momentum.

The deliverables matter. The larger story is how I connect products, evidence, and channels, then equip Sales to carry that story throughout the customer journey.

Emerging travel agencyEmotional storytelling and recurring content lanes
Travel campaign featuring the Jacobite train in Scotland
Core MemoriesEmotional brand storytelling

Brand activation · Integrated campaign strategy

Turned emerging brands into campaign systems built to grow.

An emerging travel agency and events company needed more than attractive social content. Each needed a distinct market position, a recognizable voice, and a sustainable plan for building awareness and moving audiences toward action. I translated business goals and audience insights into messaging frameworks, content pillars, editorial calendars, visual concepts, and channel-ready campaigns that gave each company a clear and consistent way to enter the market.

I led and made

  • Audience personas, brand positioning, messaging pillars, and campaign direction
  • Content strategies and editorial calendars tied to launch and growth goals
  • Recurring content series that built recognition while keeping each brand fresh
  • Social copy, carousel concepts, visual mockups, and launch-ready creative assets
  • Campaign sequencing that connected awareness to registration, inquiries, and engagement
A market presence built for momentumEach post had a purpose within a larger campaign system designed to establish the brand, sustain engagement, and move audiences toward action.
Multilingual learner classroom resource
Multilingual learner academic acceleration resource
Multilingual learner extended learning resource
Everyday classroom supportYear-long accelerationExtended learning

Complex portfolio translation · K–12 education organization

Made a complex portfolio clear, connected, and actionable.

A K–12 education organization offered several academically complex multilingual learner resources, each designed for a distinct need and audience. I translated the subject-matter expertise behind them into a clear portfolio story without losing its substance. The resulting positioning, messaging architecture, and visual throughline helped customers quickly understand what each resource did, who it served, and how the offerings worked together.

I led and made

  • Audience-centered positioning that made specialized concepts accessible to educators, leaders, and decision-makers
  • Messaging architecture that preserved subject-matter integrity while clarifying the value of each resource
  • Integrated campaign copy, layouts, and visual mockups that guided creative execution
  • Lifecycle nurture paths and sales enablement tools that turned complex information into confident next steps
2,043responses to portfolio calls to action, nearly 4× the next-highest campaign

Event-led growth · Campaign strategy · Sales enablement

Built event strategies for immediate impact and long-term growth.

I approach events as more than moments on a calendar. They are opportunities to connect audience insight, campaign strategy, stakeholder resources, and sales follow-through into one growth system. My work spans both proven event programs with measurable commercial outcomes and emerging concepts that need the positioning, structure, and tools to enter the market.

Virtual Literacy Summit campaign featuring the event speakers and experience pillars

Rapid market response

Turned disruption into a high-performing virtual event and sales strategy.

When COVID disrupted state-adoption engagement, I repositioned professional learning as a market-responsive virtual summit. The strategy connected audience needs, event positioning, campaign engagement, and post-event sales activity.

  • Event positioning and audience strategy
  • Registration and engagement campaign
  • Sales preparation and post-event follow-through
89%registrant attendance
$23Msales pipeline generated
Small Business Summit campaign webpage for an emerging multi-city event series

Emerging event company

Created the go to market foundation for a new multi-city summit series.

For an emerging events company, I translated an early-stage concept into a scalable market entry strategy designed to support registration, sponsorship, and expansion into future markets.

  • Audience personas, positioning, and event messaging
  • Website architecture and registration journeys
  • Campaign plans and launch sequencing
  • Sponsor, exhibitor, and sales resources
  • A repeatable structure built to scale across markets
HubSpot campaign showing connected forms and marketing emails
HubSpotCampaign structure
SharePoint playbook for the Advancing Multilingual Learners suite
SharePointField playbook
Communications and Engagement Team Library with credential details blurred
Team LibraryCentralized access
Scattered Connected

Marketing operations · Systems for scale

Made the work easier to find, follow, and move forward.

Strong strategy loses momentum when knowledge, requests, and campaign assets live in disconnected places. I designed the connective structure behind the work so teams could spend less time searching, recreating, and managing tools.

01Find it

One clear path to current campaign resources, guidance, and templates.

02Activate it

Connected workflows and playbooks that equipped Marketing and Sales to act.

03Move it

Visible ownership and repeatable processes that kept work progressing.

Less friction.
More momentum.Seamless connections across systems gave teams more time to build effective marketing solutions.

Core competencies

Strategy that moves
all the way to execution.

Where I plug in

From first structure
to enterprise scale.

I anticipate what the business will need next and build the connections to support it. I can work within enterprise complexity, but I especially enjoy startup and growth-stage environments, where Sales and Marketing can become one growth engine. Strong sales enablement helps turn that shared strategy into action.

Startup→Growth stage→Enterprise
HMHPearsonAmplifyAVID
Courtney Harrison speaking to an audience during a professional presentation

How I work

Clear direction.
Shared momentum.

01

Connect the story

Translate business goals into a customer story every team can understand and carry forward.

02

Create the structure

Clarify ownership, build the process, and make the next step visible.

03

Equip the team

Build sales enablement around the messages, tools, and proof teams need to act with confidence.

04

Stay close to the work

Set the vision, then write, mock up, test, and refine alongside the team.

“I turn strategy into the clarity, systems, and tools teams need to drive growth.”Courtney Harrison

Strategy grounded in the field

The story has to work beyond marketing.

Experience across sales, business development, product marketing, and GTM leadership shapes my approach. The process starts by connecting the business goal to a clear customer story. From there, the story becomes sales enablement, campaign direction, and practical tools teams can use. When the work needs momentum, I step in to write the copy, shape the layout, or build the first mockup.

The approach is collaborative and decisive: listen widely, clarify what matters, remove friction, and help people move.