Courtney Harrison•

Product marketing · Portfolio strategy · Go to market strategy

I connect the dots
others see as separate.

I turn disconnected products into a portfolio story people can understand. Then I build the campaigns, nurture paths, and sales enablement that move them from awareness to action.

Explore three stories ↘View resume ↗
Courtney Harrison
4×higher engagement with calls to action
52%increase in lead generation
89%event attendance rate
$23Msales pipeline generated

Three selected stories

My best work creates
connection and momentum.

The deliverables matter. The larger story is how I connect products, evidence, and channels, then equip Sales to carry that story throughout the customer journey.

AVID Emerge flyer
AVID Excel flyer
AVID ELD Summer Bridge flyer
Everyday classroom supportYear-long accelerationExtended learning

Portfolio storytelling · AVID multilingual learner suite

From disconnected programs to one connected story.

Emerge, Excel, and ELD Summer Bridge each served a different need. Customers also needed to see how the programs related. I created the portfolio positioning and visual throughline that made three distinct offers feel like one connected pathway for multilingual learner success.

I led and made

  • Portfolio strategy, messaging architecture, and audience entry points
  • Campaign copy, layouts, and visual mockups that aligned creative execution
  • Lifecycle nurture paths that moved customers through the sales cycle
  • Sales enablement tools, including comparisons, presentations, and talk tracks
2,043responses to portfolio calls to action, nearly 4× the next-highest campaign
Virtual Literacy Summit campaign featuring the event speakers and experience pillars
Virtual Literacy Summit
Small Business Summit campaign webpage
Small Business Summit

Event-led growth · Sales enablement

Built the strategy, structure, and resources that turn events into growth.

Across virtual summits, regional product events, and multi-city conferences, I connect audience needs to business goals and build the framework teams need to execute. When COVID disrupted state-adoption engagement, I quickly repositioned professional learning as a market-responsive virtual event and sales strategy. That resourcefulness reflects the approach I bring to every event: clear positioning, coordinated audience journeys, practical resources, and sales follow-through that extends the value well beyond event day.

I led and made

  • Event growth strategy, positioning, messaging, and audience journeys
  • Planning structures that aligned ownership, deliverables, and launch milestones
  • Resources for attendees, sponsors, exhibitors, and presenters
  • Sales kits, training, follow-up collateral, and data-driven conversation plays
89%attendance rate for virtual summit registrants
$23Msales pipeline from summit and post-event sales activity
Communications and Engagement Team Library with credential details blurred
Team LibraryCentralized access
HubSpot campaign showing connected forms and marketing emails
HubSpotCampaign structure
SharePoint playbook for the Advancing Multilingual Learners suite
SharePointField playbook
SalesforceHubSpotSharePointClickUpSmartsheet

Marketing operations · Systems for scale

Turned scattered work into a system teams could use.

Strategy cannot scale when knowledge, requests, and campaign assets live in disconnected places. I built the structure behind the work and gave teams one clear way to find resources, activate sales enablement, track progress, and move campaigns forward.

I built

  • A centralized Communications & Engagement Team Library
  • HubSpot campaign structures connecting forms, emails, workflows, and assets
  • SharePoint sales enablement playbooks with current guidance for field and customer conversations
  • Repeatable processes that clarified ownership and reduced friction
Seamless integrationacross systems, so teams spend less time managing tools and more time building effective marketing solutions

Core competencies

Strategy that moves
all the way to execution.

Where I plug in

From first structure
to enterprise scale.

I anticipate what the business will need next and build the connections to support it. I can work within enterprise complexity, but I especially enjoy startup and growth-stage environments, where Sales and Marketing can become one growth engine. Strong sales enablement helps turn that shared strategy into action.

Startup→Growth stage→Enterprise
HMHPearsonAmplifyAVID
Courtney Harrison speaking to an audience during a professional presentation

How I work

Clear direction.
Shared momentum.

01

Connect the story

Translate business goals into a customer story every team can understand and carry forward.

02

Create the structure

Clarify ownership, build the process, and make the next step visible.

03

Equip the team

Build sales enablement around the messages, tools, and proof teams need to act with confidence.

04

Stay close to the work

Set the vision, then write, mock up, test, and refine alongside the team.

“I turn strategy into the clarity, systems, and tools teams need to drive growth.”Courtney Harrison

Strategy grounded in the field

The story has to work beyond marketing.

Experience across sales, business development, product marketing, and GTM leadership shapes my approach. The process starts by connecting the business goal to a clear customer story. From there, the story becomes sales enablement, campaign direction, and practical tools teams can use. When the work needs momentum, I step in to write the copy, shape the layout, or build the first mockup.

The approach is collaborative and decisive: listen widely, clarify what matters, remove friction, and help people move.