Go to market strategist.
Growth-system builder.
Sales-minded marketer.

Built the integrated campaign framework for a multi-city Small Business Summit series, connecting audience strategy, messaging, channels, conversion paths, and launch milestones.

• Developed B2B buyer personas, messaging pillars, and audience-specific positioning for prospective, new, and established small business owners.
• Shaped website architecture and conversion-focused copy for attendee, sponsor, and exhibitor journeys.
• Translated campaign strategy into social content and brand examples, supported by a scalable ClickUp structure for planning, ownership, approvals, and coordination.

Defines brand positioning, product architecture, and messaging for an emerging B2C experiential travel company.

• Structured signature travel experiences under a cohesive brand.
• Developed supporting campaign, website, and social content strategies.

Owned end-to-end GTM strategy and campaign execution across a portfolio of programs, leading cross-functional teams through positioning, launch, and engagement.

• Developed portfolio positioning and messaging adopted across Marketing, Sales, and executive communications. Calls to action generated 2,043 QR code scans, nearly four times the next-highest campaign.
• Led competitive and market analysis that contributed to a threefold increase in target-audience adoption.
• Built a multi-stage HubSpot lifecycle program generating 1,300+ prospective leads and improving conversion from approximately 8% to 40%.
• Increased average nurture open rates from approximately 33% to more than 50%, with peaks above 70% during key conversion periods.

Developed integrated campaigns informed by AI market trends, public-sector purchasing needs, funding timelines, and regional opportunity.

• Increased lead generation 52% through targeted outreach using Outreach, GovSpend, and Dynamics 365.
• Identified high-opportunity verticals by synthesizing market data, funding timelines, regional penetration rates, and public-sector procurement dynamics.

Oversaw enterprise implementations and multi-product pilots while connecting market insight, adoption, engagement, and ROI.

• Grew market share 25% by identifying regional trends and expanding awareness in new verticals.
• Translated educator, administrator, and district-buyer needs into product and feature feedback.

Advised startups and nonprofits on product-market fit, positioning, audience segmentation, and go-to-market strategy.

• Guided a UK-based SaaS nonprofit into 20 U.S. markets through segmentation and partner strategy.
• Optimized awareness campaigns and KPIs for early-childhood and multilingual-learning organizations.

Designed regional GTM, customer engagement, state-adoption, and sales enablement programs across literacy and mathematics.

• Generated $83M in revenue through integrated field marketing and high-impact adoption campaigns.
• Created regional product summits with 89% attendance that scaled nationally and generated $10M in new sales opportunities.
• Collaborated with Product to extract and reposition existing content for remote learning, creating $500K in additional sales opportunities.

Sales executive and classroom educator

Early experience in curriculum sales and public and private school classrooms created the foundation for how I approach product marketing: understand the customer, make the value concrete, and give the field what it needs to move the conversation forward.